CACÁ BARABÁS

ASSOCIATE CREATIVE DIRECTOR
AND DESIGN DIRECTOR FOR
AT MEDIA ARTS LAB L.A.





















APPLE
OPEN POSSIBILITIES / MACBOOK PRO


WHEN YOU OPEN YOUR MACBOOK PRO, YOU OPEN A WORLD OF POSSIBILITIES.

THAT FEELING IS THE VISUAL PREMISE OF OUR NEW FILM: A BEAM OF LIGHT ILLUMINATING WHATEVER ENDEAVOR YOU CHOOSE TO PURSUE NEXT. THE BEAM BECOMES A GRAPHIC LANGUAGE THAT RUNS THROUGHOUT THE FILM. ANGULAR WINDOWS CUT THROUGH THE DARKNESS, REVEALING CREATORS AND THE WORK TAKING SHAPE ON THEIR MAC.

TYPOGRAPHY FOLLOWS THE SAME SPATIAL LOGIC. HEADLINES STRETCH ACROSS THE FRAME, SHIFT IN SCALE, AND SIT IN DRAMATIC PERSPECTIVE, RESPONDING TO THE GEOMETRY OF EACH SCENE.

TOGETHER, PRODUCT, TYPOGRAPHY, AND LIVE ACTION SHARE ONE VISUAL LANGUAGE, ROOTED IN THE SIMPLE GESTURE THAT STARTS IT ALL: OPENING YOUR MAC.


2026
TBWA\MEDIA ARTS LAB


CREATIVE & DESIGN: TBWA\MEDIA ARTS LAB
BRAND: APPLE
PRODUCTION STUDIO: ICONOCLAST
DIRECTOR: PALADINO
EDIT: ALYSSA OH MAKEMAKE ENTERTAINMENT
VFX: MILES KINGHORN MAKEMAKE ENTERTAINMENT
COLOR: JOHNNY THORPE MAKEMAKE ENTERTAINMENT  
3D: MAURO FERREIRA
MOTION GRAPHICS: MAKE MAKE ENTERTAINMENT
COLOR: JOHNNY THORPE MAKEMAKE ENTERTAINMENT
SOUND DESIGN: LIME STUDIOS
MUSIC EDITORIAL: MODEL CITIZEN
LOS ANGELES, CA  
CACÁ BARABÁS / ALL RIGHTS RESERVED