CACÁ BARABÁS

DESIGN DIRECTOR FOR APPLE AT TBWA\MAL LOS ANGELES































































    TINKERBRAND  GUIDELINES

    IT’S 2024 AND THE DESIGN TEAM AT MULLENLOWE WAS APPROACHED TO CREATE AND DESIGN THE VISUAL ID. OF AN APP THAT PAIRS AUTO EXPERTS WITH DIY ENTHUSIASTS. COOL. ITS NAME? TECHNICIAN ON DEMAND. NOT COOL.

    THAT’S WHY WE CAME UP WITH TINKER. A NEW NAME AND A FRESH ID FOR IT. FUN AND PLAYFUL. A COOL START FOR A COMPANY WHICH DECIDED TO MAKE DIY MORE ACCESSIBLE AND NOT SO STRESSFUL.
    2024
    MULLENLOWE


    ART DIRECTORS AND DESIGNERS: CACÁ BARABÁS, RAFAEL ROSA, PETER WATSON.
    COPYWRITER: CALEB NYBERG.
    HEAD OF DESIGN: FABIO BRIGIDO.
    ECD'S: LAURA SAMPEDRO, CARLOS ALIJA.
    MOTION DESIGNER: CHRISTIAN MEISSNER.
    ILLUSTRATIONS: NEUBAU LADEN.
    EDITORS: JESSICA PHEARSOME, JACK CEARNAL.
    TYPEFACE: BORNA BY ATIPO FOUNDRY.
    LOS ANGELES,CA 2025
    CACÁ BARABÁS / ALL RIGHTS RESERVED