DESIGN DIRECTOR AND ACD FOR APPLE AT TBWA\MAL LOS ANGELES
THE BRANCH MUSEUM UNVEILS A NEW DESIGN SYSTEM ROOTED IN THE HISTORY AND ARCHITECTURE OF ITS HOME—A TUDOR-STYLE BUILDING DEFINED BY ITS ICONIC INVERTED V-SHAPED TOWER. BY MIRRORING AND TRANSFORMING THIS FORM INTO A SYMMETRICAL HOUSE-LIKE SHAPE, THE LOGO REFLECTS THE MUSEUM’S ROLE AS A HOME FOR DESIGN, WHILE ITS SUBTLE TILT INTRODUCES DISRUPTION, CHALLENGING TRADITIONAL NOTIONS OF STABILITY AND BEAUTY. THE CONCEPT ECHOES VIRGINIA’S HISTORY OF REBELLION AND TRANSFORMATION, SYMBOLIZING THE MUSEUM’S COMMITMENT TO QUESTIONING NORMS AND REDEFINING DESIGN FOR A NEW ERA.
2025
DESIGNERS: CACÁ BARABÁS, ALLIE HUGHES, RAFAEL ROSA, CHRISTIAN MEISSNER, SAMUEL SIMÕES, ERIN SEKOSKY.
MOTION DESIGNER: CHRISTIAN MEISSNER, RAY CHEN, SAMUEL SIMÕES.
HEAD OF DESIGN: FABIO BRIGIDO, JOÃO PAZ.
CEO: FRANK CARTAGENA.
3D ARTIST: SERGIO PAULO.
SOUND: EVIL TWIN.
TYPEFACE: SÖHNE BY KLIM TYPE FOUNDRY