CACÁ BARABÁS

ASSOCIATE CREATIVE DIRECTOR
AND DESIGN DIRECTOR FOR
AT MEDIA ARTS LAB L.A.


































APPLE THE NEW MAC STUDIO / WALL TO WALL POWER


WALL TO WALL POWER WAS CREATED TO EXPRESS WHAT MAC STUDIO IS AT ITS CORE: A COMPACT MACHINE BUILT FOR SERIOUS PERFORMANCE.

EVERY CREATIVE DECISION WAS DESIGNED TO MAKE THAT POWER FEEL IMMEDIATE. BOLD TYPOGRAPHY TAKES OVER THE FULL 16:9 FRAME, WHILE FAST, DIRECT MOTION GIVES SPECS, FEATURES AND PERFORMANCE DETAILS THE SAME ENERGY AS THE MACHINE ITSELF. THE VISUAL LANGUAGE IS DENSE, PRECISE AND UNAPOLOGETIC, BUILT TO FILL THE SCREEN WITH INFORMATION WITHOUT LOSING CLARITY.

THE AUDIENCE FOR MAC STUDIO KNOWS EXACTLY WHAT THEY CARE ABOUT. THEY WANT TO UNDERSTAND THE CHIP, THE SPEED, THE CAPABILITY, THE DETAILS. SO INSTEAD OF HIDING THE SPECS BEHIND METAPHOR, THE FILM PUTS THEM FRONT AND CENTER — TURNING TECHNICAL INFORMATION INTO THE CREATIVE IDEA.

A FILM MADE FOR PEOPLE WHO WANT TO KNOW EXACTLY WHAT THEY’RE GETTING. AND FEEL THE POWER BEFORE THEY EVEN TOUCH THE MACHINE.
2026
TBWA\MEDIA ARTS LAB


DESIGN & CREATIVES: TBWA\MEDIA ARTS LAB
BRAND: APPLE
MOTION DESIGN: DAISY CHAIN & CC STUDIO
PRODUCTION STUDIO: PSYOP
LOS ANGELES, CA  
CACÁ BARABÁS / ALL RIGHTS RESERVED