NIKEPLAY NEW


CAN YOU IMAGINE IF SKATEBOARDING WAS A GIRL’S SPORT? OR A FAIRY’S? WE CAN. AND THAT'S WHY WE JOINED THE CUTE UNIVERSE OF FAIRY TALES WITH THE UNDERGROUND ENVIRONMENT OF SKATEBOARDING. THAT'S THE ESSENCE OF PLAY NEW: IGNORE THE DEFAULTS AND DO WHAT YOU WANT. AND NO ONE BETTER THAN RAYSSA, OUR FAIRY, TO REPRESENT IT ALL.
2020
WIEDEN+KENNEDY


CREATIVE TEAM: ANDRÉ PALLU, RENAN MOLIN, CACÁ BARABÁS.
CREATIVE DIRECTORS: FABIANO HIGASHI, MARI BORGA.
ECD'S: EDUARDO LIMA, RENATO SIMÕES.
FILM DIRECTOR: THE FRIDMAN SISTERS - STINK FILMS.
DIRECTOR OF PHOTOGRAPHY: DOUGLAS BERNARDT.
PHOTOGRAPHY: GABRIEL BIANCHINI.
AUDIO FACILITY: SUPERSONICA.
ILLUSTRATION & ANIMATION: CARTEL CARTOON.
POSTERS ILLUSTRATIONS: CACÁ BARABÁS, DIALETO, NIEGE BORGES.
MAGIX BOX PRODUCER: JOMAR FARIAS.
TYPEFACES: MIGRA, DRUK AND HELVETICA NEUE.
LOS ANGELES,CA 2025
CACÁ BARABÁS / ALL RIGHTS RESERVED