NAKED SMOOTHIESCOCO GAUFF VISUAL ID.

MULLENLOWE DESIGN STUDIO WAS INVITED TO CRAFT A DYNAMIC VISUAL IDENTITY FOR THE PARTNERSHIP BETWEEN TENNIS SENSATION COCO GAUFF AND NAKED SMOOTHIES, MERGING ATHLETIC ENERGY WITH THE REFRESHING ESSENCE OF NATURAL FRUITS. AT ITS CORE, THE DESIGN SYSTEM REVOLVES AROUND THE SIMPLICITY AND UNIVERSALITY OF THE CIRCLE—A SHAPE INSPIRED BY THE TENNIS BALL. THIS MOTIF TRANSFORMS INTO BOLD, COLORFUL FRUIT COMPOSITIONS, REFLECTING THE VITALITY OF NAKED SMOOTHIES AND COCO’S DYNAMIC TENNIS PLAYIN STYLE.

THE IDENTITY BLENDS PLAYFULNESS WITH ELEGANCE, CREATING A COHESIVE YET FLEXIBLE SYSTEM THAT CELEBRATES THE SYNERGY OF HEALTH, SPORT, AND LIFESTYLE, RESONATING ACROSS PACKAGING, DIGITAL EXPERIENCES, AND CAMPAIGN VISUALS.
2024
MULLENLOWE DESIGN STUDIO

DESIGN DIRECTORS: CACÁ BARABÁS & ALLIE HUGHES.
ILLUSTRATOR: CACÁ BARABÁS.
HEAD OF DESIGN: FABIO BRIGIDO & JOÃO PAZ.
TYPEFACES: PLAAK BY 205FT.
LOS ANGELES,CA 2025
CACÁ BARABÁS / ALL RIGHTS RESERVED