CACÁ BARABÁS

DESIGN DIRECTOR FOR APPLE AT TBWA\MAL LOS ANGELES































































    NIKE



    PLAY NEW


    PLAY NEW IS A POWERFUL CONCEPT THAT RESONATES IN UNIQUE WAYS WITH EACH INDIVIDUAL. TO BRING THIS INSPIRING NARRATIVE TO LIFE, NIKE SOUGHT GRAPHIC TOOLS THAT WOULD BE A TRULY CAPTIVATING CONTAINER, CAPABLE OF CELEBRATING THE DIVERSE DIMENSIONS IN WHICH PLAY NEW MANIFESTS ITSELF.

    WITH A HUGE VARIETY OF LANGUAGES, ARTISTS AND VISUALS, AN AMAZING AND DIVERSE TEAM OF ILLUSTRATORS AND GRAPHIC DESIGNERS WERE INVITED TO CREATE THE VISUAL ID. OF PLAY NEW. BRINGING A FRESH  AND BOLD TONE TO NIKE AND HIGHLIGHTING UNIQUE STORIES OF DIFFERENT ATHLETES AND SPORTS.


    2022
    WIEDEN+KENNEDY


    ART DIRECTORS: CACÁ BARABÁS, VINICIUS THEODORO.
    CREATIVE DIRECTORS: FABIANO HIGASHI, MARI BORGA.
    ECD'S: EDUARDO LIMA, RENATO SIMÕES.
    ILLUSTRATIONS: CACÁ BARABÁS, DIALETO STUDIO, GABRIEL MASSAN, PEDRO NEKOI, NIEGE BORGES.
    TYPEFACES: MIGRA ITALIC, DRUK AND HELVETICA NEUE.
    LOS ANGELES,CA 2025
    CACÁ BARABÁS / ALL RIGHTS RESERVED