CACÁ BARABÁS

ASSOCIATE CREATIVE DIRECTOR
AND DESIGN DIRECTOR FOR
AT MEDIA ARTS LAB L.A.




































APPLE THE NEW MACBOOK PRO / BEST PERFORMANCE YET


WHEN EVERYTHING CLICKS, WORK FINDS ITS RHYTHM. BEST PERFORMANCE YET TRANSFORMS THE CREATIVE FLOW OF MACBOOK PRO INTO A MUSICAL PERFORMANCE. THE VISUAL LANGUAGE BEGAN WITH THE GRID OF A MUSICAL SCORE, BUILDING A TYPOGRAPHIC SYSTEM WHERE TYPE, MOTION AND SOUND WORK AS ONE, MAKING EVERY LETTER FEEL LIKE A NOTE IN THE COMPOSITION. AS DIFFERENT CREATIVE WORKFLOWS COME TOGETHER, THE FILM TURNS THE POWER OF M5 PRO AND M5 MAX INTO SOMETHING YOU CAN NOT ONLY SEE, BUT HEAR.
2026
TBWA\MEDIA ARTS LAB


CREATIVE & DESIGN: TBWA\MEDIA ARTS LAB
BRAND: APPLE
DIRECTOR: FRANCOIS ROUSSELET
PRODUCTION: DIVISION GLOBAL
DOP: CHRISTOPHER RIPLEY
POST: ETHOS, PARIAH
MOTION DESIGNER: CHRIS BALZANO
EDIT: CABIN
SOUND: LIME STUDIOS
ORIGINAL SCORE: ANTONIO SANCHEZ
LOS ANGELES, CA  
CACÁ BARABÁS / ALL RIGHTS RESERVED