DESIGN DIRECTOR AND ACD FOR APPLE AT TBWA\MAL LOS ANGELES
EACH ISSUE IS CRAFTED AS A ONE-OFF ARTIFACT, COMBINING FOUND IMAGERY, PERSONAL TEXTS, VISUAL ESSAYS, AND TYPOGRAPHIC PLAY. THE BROADSHEET FORMAT BECOMES BOTH MEDIUM AND MESSAGE: A CANVAS TO TEST IDEAS, RECONTEXTUALIZE EVERYDAY CONTENT, AND PROVOKE NEW READINGS THROUGH DESIGN.
THE PROJECT REFLECTS MY BELIEF IN THE TACTILE POWER OF PRINT AND THE EMOTIONAL RESONANCE OF EDITORIAL STORYTELLING. IT’S NOT ABOUT PERFECTION — IT'S ABOUT INTUITION, EXPRESSION, AND THE JOY OF MAKING THINGS THAT FEEL ALIVE.
2023