CACÁ BARABÁS

ASSOCIATE CREATIVE DIRECTOR
AND DESIGN DIRECTOR FOR
AT MEDIA ARTS LAB L.A.



































OMO COPA OMO VARZENAL


UNDER THE “DIRT IS GOOD” PLATFORM, OMO PARTNERED WITH ARSENAL TO RECONNECT FOOTBALL WITH ITS ROOTS. IN BRAZIL, EIGHT AMATEUR COMMUNITY TEAMS, ALL NAMED ARSENAL, PLAY IN THE VÁRZEA, A RAW, GRASSROOTS VERSION OF THE GAME PLAYED ON DIRT PITCHES AT THE HEART OF LOCAL NEIGHBORHOODS. OMO BROUGHT THEM TOGETHER FOR THE VARZENAL CUP, A TOURNAMENT CULMINATING IN A FINAL AT EMIRATES STADIUM IN LONDON. FROM THIS TENSION BETWEEN PINNACLE AND BASE, WE BUILT AN ENTIRE VISUAL WORLD INSPIRED BY THE TEXTURES, IMPERFECTIONS, AND HANDMADE SPIRIT OF THE VÁRZEA, CREATING A DESIGN SYSTEM THAT BRIDGES FOOTBALL’S BRIGHTEST STAGE WITH WHERE THE GAME TRULY BEGINS.
2025
MULLENLOWE DESIGN STUDIO


CEO: JOSÉ MIGUEL SOKOLOFF
GCD: DUDA SALLES
HEAD OF DESIGN: FABIO BRIGIDO, JOÃO PAZ
DESIGN DIRECTORS: CACÁ BARABÁS, RAFAEL ROSA
DESIGNER: AUDREY NATHANIA
HEAD OF MOTION: CHRISTIAN MEISSNER
MOTION DESIGNER: SAMUEL SIMÕES
EDITOR: JACK CEARNAL
PRODUCTION COMPANY: KONDZILLA
SOUND: PINGADO
MERCH: JUST APPROVE
COLLABORATING WITH MULLENLOWE UK AND MULLENLOWE BRAZIL

LOS ANGELES, CA  
CACÁ BARABÁS / ALL RIGHTS RESERVED