CACÁ BARABÁS

ASSOCIATE CREATIVE DIRECTOR
AND DESIGN DIRECTOR FOR
AT MEDIA ARTS LAB L.A.



































CORINTHIANSCORINTHIANISM


"CORINTHIANS IS MUCH MORE THAN A SOCCER TEAM. CORINTHIANS IS A RELIGION. IT IS A GREAT NATION BUT WAY BEYOND THAN THAT, CORINTHIANS IS A VOICE. CORINTHIANS IS A FORCE, IT IS A FORM OF EXPRESSION THAT YOURS POPULATION."

CORINTHIANISMO TURNED THE PASSION OF CORINTHIANS SUPPORTERS INTO SOMETHING CLOSER TO A FAITH.BUILT AROUND THE IDEA OF BEING “FAITHFUL UNTIL THE END,” THE CAMPAIGN CELEBRATED THE VALUES THAT HAVE ALWAYS DEFINED THE CLUB’S SUPPORTERS: DEVOTION, SACRIFICE, SUFFERING, PRIDE AND AN UNCONDITIONAL SENSE OF BELONGING. RATHER THAN FOCUSING ON TROPHIES OR PLAYERS, IT LOOKED AT WHAT IT ACTUALLY MEANS TO BE CORINTHIANO.

THE IDEA GREW INTO A COMPLETE VISUAL AND CULTURAL UNIVERSE INSPIRED BY RELIGIOUS ICONOGRAPHY: FILMS, COMMANDMENTS CARVED IN STONE, PRAYER CARDS, A ROSARY, A BOOK OF DOCTRINE, DIGITAL CONFESSIONALS AND RITUALS CREATED FOR THE FANS.

BY TURNING THE LANGUAGE OF FAITH INTO THE LANGUAGE OF FOOTBALL, CORINTHIANISMO GAVE FORM TO SOMETHING SUPPORTERS HAD ALWAYS FELT: THAT CORINTHIANS IS MORE THAN A CLUB. IT IS SOMETHING YOU BELIEVE IN.
2019
F/NAZCA SAATCHI&SAATCHI


CREATIVES: ANDRÉ FUKUMOTO, CHARLES FARIA, CACÁ BARABÁS
CREATIVE DIRECTORS: TONI FERNANDES, LEO CLARET
PRODUCTION HOUSE: STINK

ILLUSTRATOR: FABIO VIDO
FILM DIRECTOR: MARCIO LEITÃO
LOS ANGELES, CA  
CACÁ BARABÁS / ALL RIGHTS RESERVED