CACÁ BARABÁS

DESIGN DIRECTOR FOR APPLE AT TBWA\MAL LOS ANGELES





































     




























     






    LUMAIABRAND ID.


    IN LUMAIA, ARCHITECTURE ECHOES THE FORMS OF ITS NATURAL SURROUNDINGS. JUST LIKE OUR TAILOR-MADE TYPEFACE: EACH LETTERFORM ECHOES THE LINES, CURVES AND DIAGONALS OF LUMAIA.

    LUMAIA TYPEFACE BOASTS MORE THAN 700 LIGATURES AND OVER 1400 CHARACTERS. CREATING A VISUAL LANGUAGE THAT EMBODIES THE SPIRIT OF A PLACE WHERE DESIGN AND NATURE MERGE.
    2023
    PLANT


    CREATIVE DIRECTION: PLANT.
    DESIGN: PLANT, CACÁ BARABÁS, TALL,PIET.
    TYPOGRAPHY DESIGN: TALL,PIET, INARI TYPE.
    TYPOGRAPHY PRODUCTION: INARI TYPE.
    PROJECT MANAGEMENT: LAÍS PAPI.
    CREATIVE AGENCY: GUT.
    ARCHITECTURE PROJECT: BJARKE INGELS GROUP.
    TYPEFACES: LUMAIA SANS & NB GROTESK PRO

    LOS ANGELES,CA 2025
    CACÁ BARABÁS / ALL RIGHTS RESERVED