DESIGN DIRECTOR AND ACD FOR APPLE AT TBWA\MAL LOS ANGELES
CORONA HAS ALWAYS OWNED THE RITUAL OF THE LIME. FOR THIS PROJECT, WE REIMAGINED THAT SIMPLE, ICONIC GESTURE THROUGH THE LENS OF AMERICAN FOOTBALL: TURNING THE LIME WEDGE INTO THE GAME ITSELF. FROM THERE, WE DESIGNED LIME WEDGE FOOTBALL, A PLAYFUL TABLETOP GAME THAT INVITES FANS TO “FLICK” A LIME WEDGE THROUGH GOALPOSTS MADE FROM CORONA BOTTLES.
VISUALLY, WE WANTED THE GAME TO FEEL CRAFTED AND IMPERFECT, LIKE SOMETHING BUILT BY HAND BEFORE KICKOFF. THE FIELD ARTWORK COMBINES SAND AND TURF TEXTURES, BLENDING CORONA’S NATURAL AESTHETIC WITH FOOTBALL ICONOGRAPHY.
2024
DESIGNERS: CACÁ BARABÁS, LEONEL GUARDADO, ANGELA SUN.
ILLUSTRATORS: CACÁ BARABÁS, LEONEL GUARDADO, ANGELA SUN.
CREATIVE DIRECTORS: RICK JOHANET, JORDAN SPARROW.
HEAD OF ART: FABIO BRIGIDO, JOÃO PAZ.
PROJECT MANAGER: JADE WHITFORD.