DESIGN DIRECTOR AND ACD FOR APPLE AT TBWA\MAL LOS ANGELES
IT’S 2024 AND THE DESIGN TEAM AT MULLENLOWE WAS APPROACHED TO CREATE AND DESIGN THE VISUAL ID. OF AN APP THAT PAIRS AUTO EXPERTS WITH DIY ENTHUSIASTS. COOL. ITS NAME? TECHNICIAN ON DEMAND. NOT COOL.
THAT’S WHY WE CAME UP WITH TINKER. A NEW NAME AND A FRESH ID FOR IT. FUN AND PLAYFUL. A COOL START FOR A COMPANY WHICH DECIDED TO MAKE DIY MORE ACCESSIBLE AND NOT SO STRESSFUL.
2024
ART DIRECTORS AND DESIGNERS: CACÁ BARABÁS, RAFAEL ROSA, PETER WATSON.
COPYWRITER: CALEB NYBERG.
HEAD OF DESIGN: FABIO BRIGIDO.
ECD'S: LAURA SAMPEDRO, CARLOS ALIJA.
MOTION DESIGNER: CHRISTIAN MEISSNER.
ILLUSTRATIONS: NEUBAU LADEN.
EDITORS: JESSICA PHEARSOME, JACK CEARNAL.
TYPEFACE: BORNA BY ATIPO FOUNDRY.