Nike Play New


New possibilities. New challenges. New freaks.

New Heroes.
New sports. In 2021, Nike empowered

youth to Play New. 
With a huge variety of languages,

artists, visuals, shapes, 
Nike invited an amazing and

diverse team of illustrators and 
graphic designers to

illustrate and create the visual face of 

Play New. Bringing a fresh, fancy—and a little bit crazy

—look to Nike.


Art Directors: 

Cacá Barabás, Vinicius Theodoro.

Creative Directors:

Fabiano Higashi, Mari Borga.


Eduardo Lima, Renato Simões.


Cacá Barabás, Dialeto Studio, Gabriel Massan,

Pedro Nekoi, Niege Borges.