Nike Play New

Wieden+Kennedy









New possibilities. New challenges. New freaks.


New Heroes.
New sports. In 2021, Nike empowered


youth to Play New. 
With a huge variety of languages,


artists, visuals, shapes, 
Nike invited an amazing and


diverse team of illustrators and 
graphic designers to


illustrate and create the visual face of 



Play New. Bringing a fresh, fancy—and a little bit crazy


—look to Nike.






















Credits






Art Directors: 


Cacá Barabás, Vinicius Theodoro.



Creative Directors:


Fabiano Higashi, Mari Borga.



ECD's:


Eduardo Lima, Renato Simões.



Illustrations:


Cacá Barabás, Dialeto Studio, Gabriel Massan,


Pedro Nekoi, Niege Borges.