cacá barabás
art director
BTG PACTUAL /
VISUAL I.D.
F/Nazca Saatchi&Saatchi
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BTG Pactual, an investment bank, is a leade in its segment in Latin America. This is due to the combination of solidity and modernity, that are represented by historical achievements and constant innovations, whether in products, management techniques. However, these attributes were not highlighted in his image. So we had the task of rebranding the brand, bringing these characteristics of the company for communication itself.
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