NIKE NEW FAIRIES
CASE STUDY
Can you imagine if skateboarding was a girl’s sport? Or a fairy’s? We can. And that's why we joined the cute universe of fairy tales with the underground environment of skateboarding. That's the essence of Play New: ignore the defaults and do what you want. And no one better than Rayssa, our Fairy, to represent it all.












Credits
Wieden+Kennedy SP
Creative Team: André Pallu, Renan Molin, Cacá Barabás.
Creative Directors: Fabiano Higashi, Mari Borga.
ECD's: Eduardo Lima, Renato Simões.
Film Director: The Fridman Sisters - Stink Films.
Director of Photography: Douglas Bernardt.
Photography: Gabriel Bianchini.
Audio Facility: Supersonica.
Illustration & Animation: Cartel Cartoon.
Posters Illustrations: Cacá Barabás, Dialeto, Niege Borges.
Typefaces: Migra Italic and Helvetica Neue.