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NIKE NEW FAIRIES  


CASE STUDY




CAN YOU IMAGINE IF SKATEBOARDING WAS A GIRL’S SPORT? OR A FAIRY’S? WE CAN. AND THAT'S WHY WE JOINED THE CUTE UNIVERSE OF FAIRY TALES WITH THE UNDERGROUND ENVIRONMENT OF SKATEBOARDING. THAT'S THE ESSENCE OF PLAY NEW: IGNORE THE DEFAULTS AND DO WHAT YOU WANT. AND NO ONE BETTER THAN RAYSSA, OUR FAIRY, TO REPRESENT IT ALL.

WIEDEN+KENNEDY / 2020






















CREDITS

WIEDEN+KENNEDY SP

Creative Team: André Pallu, Renan Molin, Cacá Barabás.
Creative Directors: Fabiano Higashi, Mari Borga.
ECD's: Eduardo Lima, Renato Simões.
Film Director: The Fridman Sisters - Stink Films.
Director of Photography: Douglas Bernardt.
Photography: Gabriel Bianchini.
Audio Facility: Supersonica.
Illustration & Animation: Cartel Cartoon.
Posters Illustrations: Cacá Barabás, Dialeto, Niege Borges.
Typefaces: Migra Italic and Helvetica Neue.