NIKE VACCINE CLEATS
IN THE PANDEMIC PERIOD, BRAZIL FACED OTHER OPPONENT BESIDES COVID-19. A LOT OF PEOPLE WERE PLAYING AGAINST THE VACCINE. SO, WE HAD TO CALL SOMEONE TO PLAY IN OU FAVOR: 'RICHARLISON', THE PIGEON. BUT OUR ATHLETE NEEDED SPECIAL BOOTS TO FACE THE TEAM OF DENIERS. AND THAT WAS HOW THE PIGEON SCORED SUCH A GREAT GOAL WHEN HE STEPPED ONTO THE FIELD.
CREDITS
WIEDEN+KENNEDY
Creative Team: André Pallu, Cacá Barabás, Vinicius Theodoro.
Creative Directors: Fabiano Higashi, Mari Borga.
ECD's: Eduardo Lima, Renato Simões.
Illustrations: Dialeto Studio, Cacá Barabás.
Photography: Will Robson-Scott.
Typeface: Migra Italic, Druk Condensed and Helvetica Neue.
