NIKE VACCINE CLEATS

CASE STUDY



In the pandemic period, Brazil faced other opponent besides Covid-19. A lot of people were playing against the vaccine. So, we had to call someone to play in ou favor: 'Richarlison', the Pigeon. But our athlete needed special boots to face the team of deniers. And that was how the Pigeon scored such a great goal when he stepped onto the field.










Credits
Wieden+Kennedy SP

Creative Team: André Pallu, Cacá Barabás, Vinicius Theodoro.
Creative Directors: Fabiano Higashi, Mari Borga.
ECD's: Eduardo Lima, Renato Simões.
Illustrations: Dialeto Studio, Cacá Barabás.
Photography: Will Robson-Scott.

Typeface: Migra Italic, Druk Condensed and Helvetica Neue.