PUMA WHEREVER IS GREEN





CASE STUDY




TO LAUNCH THE NEW PALMEIRAS JERSEYS, PUMA'S FILM BRINGS THE VISION AND FEELINGS OF FANS SHOWING WHAT THE COLOR GREEN MEANS: 'A WARM AND SAFE PLACE'. THE FILM WAS CREATED TO CHEER THE ALVIVERDE HOUSES THAT ARE SPREAD ACROSS NEIGHBORHOODS, CITIES AND COUNTRIES. ALL THE GREEN SPACES THAT CHARACTERIZE AND HIGHLIGHT THE CLUB'S PRESENCE AND PLURALITY.

ESTUD.IO  /  2020



















CREDITS

ESTUD.IO

Art Director: Cacá Barabás.
Creative Director: Estud.io.
Photography: Caique Silva.
Film Director: ®Jones e Youth - Stink Filmes.
Photography Director: Yuri Maranhão.
Sound Facility: Satelite Audio.
Typefaces: Din Condensed.