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NIKE PLAY NEW






CASE STUDY

NEW POSSIBILITIES. NEW CHALLENGES. NEW FREAKS. NEW HEROES. NEW SPORTS. IN 2021, NIKE EMPOWERED YOUTH TO PLAY NEW. WITH A HUGE VARIETY OF LANGUAGES, ARTISTS, VISUALS, SHAPES, NIKE INVITED AN AMAZING AND DIVERSE TEAM OF ILLUSTRATORS AND GRAPHIC DESIGNERS TO ILLUSTRATE AND CREATE THE VISUAL ID. OF PLAY NEW. BRINGING A FRESH, FANCY—AND A LITTLE BIT CRAZY—LOOK TO NIKE.


WIEDEN+KENNEDY  /  2021




















CREDITS

WIEDEN+KENNEDY 

Art Directors: Cacá Barabás, Vinicius Theodoro.
Creative Directors: Fabiano Higashi, Mari Borga.
ECD's: Eduardo Lima, Renato Simões.
Illustrations: Cacá Barabás, Dialeto Studio, Gabriel Massan, Pedro Nekoi, Niege Borges.
Typefaces: Migra Italic and Helvetica Neue.