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CAJAZEIRA


CASE STUDY


CAJAZEIRA IS A NOVEL ABOUT LIFE IN THE NORTHEASTER SERTÃO, BRASIL. A MUSIC PROJECT NARRATED FROM THE PERSPECTIVE OF IT INHABITANT, THE SERTANEJO. VISUAL LANGUAGE IS DESIGNED BY THE COMBINATIO OF BOTH ETHNIC AND CULTURAL ELEMENTS OF BRAZIL. THE SYMBOLS AND GRAPHICS ILLUSTRATE THE LAND, THE NATURE AND THE VASTNESS OF AN AREA OF OUTSTANDING BEAUTY.

2017























CREDITS

Art Director: Cacá Barabás.
Copywriters: Raphael Ramos, Vinicius Nascimento, Carlos Barabás.
Typeface: Helvetica and Druk