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BUDWEISER YOURS TO TAKE


CASE STUDY




To achieve greatness, all of us have to deal with critics, self-doubt and everything that tells us "no". To launch Budweiser's new global positioning, we parterned up with Anderson Paak to launch a music video in tribute to all the no-getters of the world.





















BEHIND THE MUSIC














BUDWEISER PRODUCT CAMPAIGN













Credits
Wieden+Kennedy NY
Creative Team: Thom Bregantin, Cacá Barabás, Leandro Beraldo.
Creative Directors: Rafael Melo, Felipe Paiva, José Ferraz.
ECD: Felipe Ribeiro.
Film Director: Fernando Nogari.
Music by: Anderson Paak. 
Director of Photography: Rina Yang.
Photography: Gabriela Schmidt.
Typeface: Ayer Bold and Helvetica Neue.