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BUDWEISER YOURS TO TAKE 


CASE STUDY


TO ACHIEVE GREATNESS, ALL OF US HAVE TO DEAL WITH CRITICS, SELF-DOUBT AND EVERYTHING THAT TELLS US "NO". TO LAUNCH BUDWEISER'S NEW GLOBAL POSITIONING, WE PARTERNED UP WITH ANDERSON PAAK TO LAUNCH A MUSIC VIDEO IN TRIBUTE TO ALL THE NO-GETTERS OF THE WORLD.

WIEDEN+KENNEDY  /  2022






















BEHIND THE MUSIC












BUDWEISER PRODUCT CAMPAIGN














CREDITS

WIEDEN+KENNEDY 

Creative Team: Thom Bregantin, Cacá Barabás, Leandro Beraldo.
Creative Directors: Rafael Melo, Felipe Paiva, José Ferraz.
ECD: Felipe Ribeiro.
Film Director: Fernando Nogari.
Music by: Anderson Paak.
Director of Photography: Rina Yang.
Photography: Gabriela Schmidt.
Typeface: Ayer Bold and Helvetica Neue.