SKOL RING PULL
CASE STUDY
The purpose of this campaign was to launch a ne product with a simple and modern graphic design. Through photography, typography and all visual construction, Skol launched a youth campaign, which conveyed the attributes of the new product.
Credits
F/Nazca Saatchi&Saatchi
Art Director: Cacá Barabás.
Creative Directors: Toni Fernandes, Leonardo Claret.
Photography: João Leoci.
Typeface: Helvetica Neue
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