A LIFE CHANGING GAME
CASE STUDY
Brazilians love soccer. NBA? Not that much. There are lots of courts but fewer are for basketball. No one wants to talk about the Lakers game. And Lebron is not the MVP in popularity around here. Even so, there are a few people that really adore the game. As a sponsor, Budweiser wanted to bring greater visibility to Basketball and NBA in Brazil.
Credits
Africa DDB
Creative Team: Rodrigo Sganzerla, Rafael Quintal, Felipe Ribeiro, Cacá Barabás, Henrique Folster, Raphael Souza.
Creative Director: Matias Menendez.
Photography: Tommaso Protti.
Typeface: Druk
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