Nike Richarlison

Wieden+Kennedy









In the pandemic period, Brazil faced other opponents


besides Covid-19. A lot of people were playing against


the vaccine. So, we had to call someone to play in our


favor: 'Richarlison', the Pigeon. But our athlete


needed special boots to face the team of deniers.


And that was how the Pigeon scored such a great


goal when he stepped onto the field.













Credits






Creative Team: 


André Pallu, Cacá Barabás, Vinicius Theodoro.




Creative Directors:


Fabiano Higashi, Mari Borga.




ECD's:


Eduardo Lima, Renato Simões.




Illustrations:


Dialeto Studio, Cacá Barabás.




Photography:


Will Robson-Scott.