Nike Richarlison
Wieden+Kennedy
In the pandemic period, Brazil faced other opponents
besides Covid-19. A lot of people were playing against
the vaccine. So, we had to call someone to play in our
favor: 'Richarlison', the Pigeon. But our athlete
needed special boots to face the team of deniers.
And that was how the Pigeon scored such a great
goal when he stepped onto the field.
Credits
Creative Team:
André Pallu, Cacá Barabás, Vinicius Theodoro.
Creative Directors:
Fabiano Higashi, Mari Borga.
ECD's:
Eduardo Lima, Renato Simões.
Illustrations:
Dialeto Studio, Cacá Barabás.
Photography:
Will Robson-Scott.