Nike New Fairies
Can you imagine if skateboarding
was a girl’s sport? Or a fairy’s? We can.
And that's why we joined the cute universe
of fairy tales with the underground
environment of skateboarding.
That's the essence of Play New.
Ignore the defaults and do what you want.
And no one better than Rayssa, our Fairy,
to represent it all.
André Pallu, Renan Molin, Cacá Barabás.
Fabiano Higashi, Mari Borga.
Eduardo Lima, Renato Simões.
The Fridman Sisters - Stink Films.
Director of Photography:
Illustration & Animation: