Nike New Fairies


Can you imagine if skateboarding

was a girl’s sport? Or a fairy’s? We can.

And that's why we joined the cute universe

of fairy tales with the underground

environment of skateboarding.

That's the essence of Play New.

Ignore the defaults and do what you want.

And no one better than Rayssa, our Fairy,

to represent it all.


Creative Team: 

André Pallu, Renan Molin, Cacá Barabás.

Creative Directors:

Fabiano Higashi, Mari Borga.


Eduardo Lima, Renato Simões.

Film Director:

The Fridman Sisters - Stink Films.

Director of Photography:

Douglas Bernardt.


Gabriel Bianchini.

Audio Facility:


Illustration & Animation:

Cartel Cartoon.