Nike New Fairies

Wieden+Kennedy









Can you imagine if skateboarding


was a girl’s sport? Or a fairy’s? We can.



And that's why we joined the cute universe


of fairy tales with the underground


environment of skateboarding.



That's the essence of Play New.


Ignore the defaults and do what you want.


And no one better than Rayssa, our Fairy,


to represent it all.


























Credits






Creative Team: 


André Pallu, Renan Molin, Cacá Barabás.



Creative Directors:


Fabiano Higashi, Mari Borga.



ECD's:


Eduardo Lima, Renato Simões.



Film Director:


The Fridman Sisters - Stink Films.



Director of Photography:


Douglas Bernardt.



Photography:


Gabriel Bianchini.



Audio Facility:


Supersonica.



Illustration & Animation:


Cartel Cartoon.